The Direct White professional teeth whitening system was developed in 1996 when the founders of Direct White and Brighter Image
were concerned about the high cost of cosmetic bleaching. Direct White developed a 3-step process
designed to be administered outside the dental office which produced the same professional results
at a fraction of the cost.
Over the years we have observed many teeth whitening products come and go. We often receive calls from
customers who have previously purchased now obsolete whitening products. Direct White is still here
for a reason. Our clients trust Direct White's worldwide lab-direct service to deliver dramatic results
at the very best price. That is why we are so particular that the bleaching gel we ship is fresh and that
the custom-fitted bleaching trays fit your teeth exactly.We truly believe that if we "over deliver" you’ll be clients for
Direct White is confident that you will be satisfied with your decision, love your results and
hopefully, send us an e-mail in the future thanking us for your bright, white smile and the savings of hundreds of dollars.